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Summary
I worked alongside the client and team members, to polish the Coca-Cola Mexico website Coca-ColaEnTuHogar.com. After an audit of the site, the team and I split up tasks to make improvements. Below are my areas of focus for the project.
Objective
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Make improvements to the website base on the UX audit
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3 main projects of focus were the general cleanup of the homepage layout/navigation, updates on the product pages, and creating more awareness of the "Returnable" initiative.
Project Partners
Bounteous Design Agency: Design Lead, Copywriters, Developers & Project Manager
2021
Coca-Cola En Tu Hogar
01
Where we began
These were my 3 UI areas of focus for the Coca-ColaEnTuHogar.com site updates. After the site audit was conducted we were able to begin the project.
Delivered Site Updates
02
Product Landing & Detail Pages UI
The product landing pages needed a refresh and reconizable labels for refill products.
03
Site Navigation
Using icons and logos helped create clear navigation.
04
Returnables Awareness
An campaign awareness page was enhanced to explain starter packs and reusable bottles.
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