Web Design + Branding
Cozette Stovall LLC
Summary
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Objective
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Before Summary
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02
Design System
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03
The Product
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Summary
Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.
Project Partners:
Wawa’s Creative Team & Bounteous Digital Agency
Objective
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Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
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Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
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Crafted dozens of yearly campaigns and translated them across a wide range of mediums.