01
Crafted Brand Guide
By the end of my years at the Leadership center I built a branding guide filled with the newly created icons, graphic tips, and tricks I used to pass on to the next designer.
Summary
2017 - 2020: I worked for the Illinois Leadership Center (ILC) as the lead graphic designer. Their mission is to help students across the campaign become better leaders through a series of events/workshops designed to build leadership skills.
2019 Summer Internship: I worked for the UIUC Admissions Office of Communication. Here I work alongside great team members to produce many engaging marketing products for incoming students.
Project Partners:
Design Team - Nora Guerrero , Apolonia Wielgus | Social Strategist | Outreach Team
Objective
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Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
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Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
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Crafted dozens of yearly campaigns and translated them across a wide range of mediums.
02
Print Design
Booklets, event fliers and posters were created for marketing across campus. These designs were used to inform students of the available programs and encourage more participants to join through Sucess Stories.
03
Icon Updates
This organization has many programs and services it offers throughout the year so it was important to create a clear visual language to describe which category the icon represents. Orange was for secondary I-Programs, while dark blue was for the Main Workshops.
04
25th Celebration Event
In 2019 the Leadership Center was celebrating their 25th Anniversary for Leadership program. These were the assets used for the event.
05
UIUC Admissions Office
For my 2019 summer internship, I work alongside great team members to produce many engaging marketing products for incoming students. I worked on a range of projects including printed booklets, blog illustrations, infographics, and other marketing content.
