LegalRideshare

Marketing Campaign Deliveribles

Brand Guide + Voice and Tone Copy PDF
Marketing Mediums (reusable):
Youtube Video Ad Placement (6 sec)
3 Facebook Posts (Organic or paid Ads)
3 Instagram Posts (Organic or paid Ads)
2 Instagram Reels (Organic or paid Ads)
2 Tik Tok Ad (Organic or paid Ads)
Influencer Promotion Ad

Web Design + Marketing

Summary

Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.

Project Partners - Wawa’s Creative Team & Bounteous Digital Agency

Objective

Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
Establishing a strong relationship with both the client and internal team members.

Summary

LegalRideshare's attorneys are skilled at getting drivers, passengers and victims the compensation they deserve. They are the first law firm in the US entirely dedicated to Uber, Lyft, and gig work accident/injury claims

Objective

Build 2 campaign series targeting Passenger and Driver clients.
Improve their existing site to see greater impact in their SEO traffic for potential cases.

Competitor Research

Upon kick-off, I conducted research of how other firms in the personal injury space were presenting themselves online to understand the market. Along with researching drivers and passengers needs of the Rideshare industry.

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UIUC | ILC

Promotional Ad

Organic Content

Website Consultation

The previous website for their legal services lacked visual appeal, with an ineffective hero image and inconsistent messaging. It failed to clearly convey the range of services offered and the connection between potential clients' problems and the solutions provided, making the site less engaging and difficult to navigate.

By implementing strategic design improvements, I transformed the site into a more visually appealing, service-oriented platform that effectively represents the firm's legal services and enhances user experience.