01
Competitor Research
Upon kick-off, I conducted research of how other firms in the personal injury space were presenting themselves online to understand the market. Along with researching drivers and passengers needs of the Rideshare industry.
02
Defining Their Core Branding
03
Marketing campaign deliverables
Brand Guide + Voice and Tone Copy PDF
Marketing Mediums (reusable):
Youtube Video Ad Placement (6 sec)
3 Facebook Posts (Organic or paid Ads)
3 Instagram Posts (Organic or paid Ads)
2 Instagram Reels (Organic or paid Ads)
2 Tik Tok Ad (Organic or paid Ads)
Influencer Promotion Ad
Promotional Ad
Organic Content
04
Website Consultation
The previous website for their legal services lacked visual appeal, with an ineffective hero image and inconsistent messaging. It failed to clearly convey the range of services offered and the connection between potential clients' problems and the solutions provided, making the site less engaging and difficult to navigate.
By implementing strategic design improvements, I transformed the site into a more visually appealing, service-oriented platform that effectively represents the firm's legal services and enhances user experience.
Before
After
Summary
LegalRideshare's attorneys are skilled at getting drivers, passengers and victims the compensation they deserve. They are the first law firm in the US entirely dedicated to Uber, Lyft, and gig work accident/injury claims
Objective
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Build 2 campaign series targeting Passenger and Driver clients.
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Improve their existing site to see greater impact in their SEO traffic for potential cases.
Project Partners
The LegalRideshare Marketing Team
2024
LegalRideshare
