Branding + Marketing
Paradigm
Summary
Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.
Project Partners - Wawa’s Creative Team & Bounteous Digital Agency
Objective
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Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
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Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
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Establishing a strong relationship with both the client and internal team members.
Summary
Legal software solutions that help you manage, automate, and grow your firm. More than 50,000 lawyers use our products to shift the paradigm of how they practice law.
Objective
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Coming Soon
01
Competitor Research
Upon kick-off, I conducted research of how other firms in the personal injury space were presenting theirselves online to understand the market and what is working and not working.
This information was crucial to learn how to best approach my client's site.
02
Previous Site
The previous site for their legal services was bland and uninspiring, with an ineffective hero image and lackluster visual appeal.
Messaging was inconsistent and unclear and visually lack luster, failing to cohesively present the range of services offered or effectively state the user's problems and expressing solutions, making the site less engaging and harder to navigate.
03
The Aftermath
With simple changes, I was able to reshape the site by creating a more appealing and service driven site, fitting for a legal injury law firm.
When the site went live in the first month the click rate increased by 75% and site engagement by 132%.
