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01
4 Products Under 1 Umbrella
Paradigm created four legal software products designed to simplify law firm operations. However, a major challenge was the inconsistency in design styles. Each product lacked a distinct look, making it difficult for both the marketing team and customers to differentiate them. This confusion hindered clear communication of each software’s unique value.
Summary
Legal software solutions that help you manage, automate, and grow your firm. More than 50,000 lawyers use our products to shift the paradigm of how they practice law.
Project Partners:
Paradigm Marketing Team
Objective
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Designed digital and print assets for marketing initiatives, boosting brand visibility and engagement.
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Developed high-fidelity UI designs to enhance user experience for enterprise clients and streamline product branding.
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Maintained and expanded design systems to ensure consistency across digital touch-points while creating a unified system for the marketing team.
03
Marketing Projects
After defining each product, this branding was carried through to the marketing material allowing each to whole it's own brand voice. Designing visually compelling digital assets for monthly marketing campaigns, social posts, and blogs to enhance audience engagement.
02
Defining Each Product
To distinguish the four products, I modernized and expanded each software’s unique brand identity with new brand guides. This not only improved design quality within the Paradigm team but also enhanced marketing engagement by ensuring the visuals clearly conveyed each product’s purpose. (2 out of 4 guides are still in progress.)
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