Web Design + Marketing
Wawa
Summary
Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.
Project Partners - Wawa’s Creative Team & Bounteous Digital Agency
Objective
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Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
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Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
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Establishing a strong relationship with both the client and internal team members.
Summary
Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.
Project Partners - Wawa’s Creative Team & Bounteous Digital Agency
Objective
-
Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.
-
Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.
-
Crafted dozens of yearly campaigns and translated them across a wide range of mediums.
01
Getting Started
Upon kick-off, there was an initial team workshop to problem solve and map out the site. Studying the previous site was key to building a new strategic layout and visual language.
BEFORE
AFTER
04
Marketing Campaigns
Wawa is renowned for its annual product promotions and collaborative campaigns. I contributed to the development of these marketing initiatives, adapting them across various platforms, including in-store posters, digital signage, website banners, promotional emails, social media ads, and more.
02