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01

Getting Started

Upon kick-off, there was an initial team workshop to problem solve and map out the site. Studying the previous site was key to building a new strategic layout and visual language.

BEFORE
AFTER

04

Marketing Campaigns

Wawa is renowned for its annual product promotions and collaborative campaigns. I contributed to the development of these marketing initiatives, adapting them across various platforms, including in-store posters, digital signage, website banners, promotional emails, social media ads, and more.

02

New Design System

A lot of my focus was on building a functional design system that translates well with the new UX components and yearly design campaigns used across the company. Keeping Wawa's fun, playful spirit was important to stay true to the brand.