Summary
Americus Tires offers a full line of light truck, performance, passenger, trailer, and specialty commercial tires.
Americus operates under its parent company, American Omni Trading—an international import and export leader based in Houston, Texas. American Omni provides quality products and services to tire dealers and distributors in more than 55 countries worldwide.
Objective
-
Lead UI/UX Designer for American Omni, building a scalable, reusable component-based design system—first implemented on the Thunderer site and inspired by the campaign’s print ads—that can be adapted across future brands like Americus and additional company sites.
-
Translate complex tire product information into a clear, educational, and intuitive user experience.
-
Collaborate closely with developers to ensure thoughtful, consistent, and user-centered implementation.
Project Partners
Plan B Design Agency
2025 - 2026
Americus
From a print ad to a website.
Figma Design System
Project Site Map
