Summary
Thunderer Tires offers a full line of light truck, performance, passenger, trailer, and specialty commercial tires. Designed and engineered for North American drivers, Thunderer PCR tires are manufactured in state-of-the-art facilities in Thailand.
Thunderer operates under its parent company, American Omni Trading—an international import and export leader based in Houston, Texas. American Omni provides quality products and services to tire dealers and distributors in more than 55 countries worldwide.
Objective
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Lead UI/UX designer for American Omni’s Thunderer website, crafting a visual language that speaks to both seasoned tire enthusiasts and first-time buyers. Referencing the campaign's printed ads.
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Translate complex tire product information into a clear, educational, and intuitive user experience.
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Build scalable design systems and layout structures that support long-term growth of the site and future American Omni branches.
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Collaborate closely with developers to ensure thoughtful, consistent, and user-centered implementation.
Project Partners
Plan B Design Agency
2025 - 2026
Thunderer
Coming soon...
Figma Design System
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