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Iconography

The Noun Project

Summary

Home of the Hoagie and beloved by millions, there are a range of marketing techniques that push Wawa to be the 10th largest convenience chain in the U.S.

Project Partners - Wawa’s Creative Team & Bounteous Digital Agency

Objective

  • Redesign several critical pages for launch using a prebuilt components systems, transforming an established brand into a digital language.

  • Transfer knowledge to team members. Teaching design best practice methods, building shared Figma templates and organizing the Figma design system.

  • Establishing a strong relationship with both the client and internal team members.

Summary

Noun Project is building a global visual language through icons. Housing the most comprehensive icon collection in the world. This community of designers from 120+ countries is building the most diverse and extensive collection of iconography ever created.

Objective
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