Summary
The University of Chicago is a world-renowned private research university located in the Hyde Park neighborhood on Chicago’s South Side, known for its rigorous academics, influential research, and strong emphasis on critical thinking. Founded in 1890, it has played a major role in fields such as economics, medicine, law, and the sciences, with more than 90 Nobel Prize winners affiliated with the university.
I was contracted to support graphic design and campaign marketing initiatives across the University’s Advancement Department, creating visual materials that strengthened engagement and encouraged donor support. In this role, I collaborated with a wide range of teams and stakeholders to develop compelling, brand-aligned communications for fundraising and outreach efforts.
Objective
-
Created digital graphics & motion ads for marketing campaigns to donors.
-
Conceptualized and created graphic artwork, such as infographics, social posts, and print assets, for various publications and advertising materials.
-
Developed and lead conceptual and stylistic direction for ARD direct response campaigns based on partner objectives while supporting the University brand.
-
Collaborated with managers, editors, writers, and interactive developers to meet the department's goals. Coordinated with graphic production scheduling, including preparing final layouts for print.
Project Partners
UChicago Advancement Department
2026
University of Chicago
01
Giving Day Donation Campaign
Designed marketing materials for the University of Chicago Giving Day donation celebration, creating a cohesive visual presence across print and digital platforms. Deliverables included event flyers and signage, campus-wide digital screen graphics, branded cups and napkins, lawn signs, and social media content used throughout the campaign. Helping raise $12.4 million for the University.
02
Email Marketing
Created visually engaging and brand-consistent email designs that helped communicate key updates, drive engagement, and enhance the university’s digital presence. Supporting initiatives such as Giving Day, university-wide announcements, and campus celebrations.
03
Social Media Content
Created social media content and graphics to support fundraising campaigns, campus events, announcements, and community celebrations across multiple platforms. Designed visually engaging assets that aligned with brand guidelines while increasing audience engagement and digital reach.
04
College Impact Reports
Designed and laid out five annual impact report infographics in PDF format, translating academic outcomes and student achievements into clear, engaging visual narratives. These reports highlighted the measurable impact students made throughout the year through data-driven layouts and thoughtful information design.
05
Swag Socks
Created three fun and engaging sock design concepts as donor incentive merchandise, combining playful branding elements with creative visuals to encourage donor participation and excitement around the university.
